Along with all those other year end concerns with your business it will be well worth your while to take a little time and consider how your Web site will be attracting visitors and business for you in 2010. Refreshing and updating your content should be the top priority. You do not want your existing or potential customers seeing out of date information. Updating your site has an additional benefit in that the search engine such as Google, Yahoo and Bing treat updated Web sites as more relevant, and therefore rank them higher than sites that do not change. An easy double win for you and your business.
When updating your site you may discover a page may not be working, slow loading or has a broken link. Again, not only will problems with your site cause a potential customer to quickly leave your site but will also count against you with the search engines and adversely effect how your site is ranked. Make sure all pages and links are working to keep your Web site working for you.
There are plenty of free services that you can get that will help you get the most out of your Website. Three things on offer from Google when you open a Google Account are well worth considering and I would recommend that you put them on your list for 2010. They are Google Analytics, Google Web Master Tools and Google Local Listing .
Google Analytics is the ideal tool to check the traffic to your site and can be implemented by adding a small bit of code to each page. Google Analytics will give you all you need to know about visitors to your site. Google Web Master Tools will let you know lots of useful things especially if any of your pages are not working thus saving you time having to check each page yourself. Thirdly get your Web site listed on Google Local Business Centre. This is Google’s version of Yellow Pages so if anyone is looking at Google for local services your know you will be listed there on a local map.You also have the option to add more information and images.
Make sure your Web site is ready to work for you in 2010.
