As I have mentioned previously before embarking on using Social Media for your business you need to determine if your customers and competitors are using Social Media. If they are and you have decided you want to take your business into Social Media you will need to commit yourself to communicating about your business, your products and services online on a regular basis.
You can view Social Media as an extension of your Web site and the leveraging up of the content found their. By the use of Social Media you will spread the content of your Web site further, produce links back to your site and therefore increase visits and relevancy. With the roll out of Google Caffeine the links with Social Media sites will become more important for good rankings.
If you don’t have a blog already you should set one up either as part of your Web site or use your Google Account to set up a Blogger account. You will need a Twitter account, and I recommend two, one for you and one for the business. Open a Facebook Fan page in the name of your company. Your blog, Twitter and Facebook Fan Page will be the core of your Social Media efforts. You can also set up a You Tube Channel, open accounts with social book marking sites such as Digg as well as opening Flickr or Picassa accounts but these are less important at this stage.
To ensure your Social Media efforts really work for you, you will need to commit yourself to producing additional content. I am well aware how difficult this is for clients to produce. What I recommend is that you use and expand the frequently asked questions you would have from clients and potential clients regarding your products and services. Also news of new products or industry news. That is perfect for a blog. Something between 200 and 300 words is a good size and should keep you focused.
